Our Story

Our story began with an unexpected message on Instagram—one that suddenly flipped my dull, ordinary evening upside down. I, Jake, was lounging on the couch, aimlessly scrolling through my phone when I noticed a message from Ryan. It had been ages since I’d last heard from him. Ryan had always been tough and level-headed, but that night, every single word he wrote was soaked in anger and sadness.

He wrote to me anxiously: “Jake, you’ve got to do something—things are really messed up! My girlfriend and I had been saving up to start a life together. We wanted to have a small ceremony, rent a little place, and slowly build our future. She started trading in the hopes of growing our savings a bit. At first, everything seemed fine, and she was making a profit. But just when we were starting to feel good about it, the trading platform she was using ruined everything. Under some ridiculous excuse, they canceled all her trades and didn’t just keep the profit—they wouldn’t even give us back our initial funds!”

I could feel how angry and discouraged Ryan was. It wasn’t just about the money; their future was on the line. It was as if all the plans they had for starting their life together had crumbled right before their eyes. Reading his words made my heart sink. I’d been a trader and investor for years and knew what this market was like, but this situation was particularly awful. I realized that it wasn’t just Ryan and his girlfriend who were suffering—many others were falling into the same trap.

A Mission Born from Adversity

Hearing this bitter story felt like a betrayal in this line of work. That very night, as I began researching and reading about users’ problems with trading platforms, I discovered that this issue wasn’t unique to Ryan’s girlfriend. Countless users were complaining about how hard these platforms were to navigate and about the unfair restrictions placed on them. The idea that came to my mind was simple yet bold: to create a new platform—one that could solve all these problems and deliver a unique, smooth, and entirely unrestricted experience to its users.

Without hesitation, I immediately called Ryan. I told him, “Ryan, we have to do this. We need to build a trading platform that’s not only simple, but also transparent, fast, and completely free of any limitations for its users.” The idea was burning inside me, driven by the needs of millions of traders around the world. Ryan agreed, and that’s how we began.

Overcoming Challenges

Although both Ryan and I were excited about the idea, serious challenges lay ahead. One of the biggest obstacles was that we lived in two different countries. To get started, I had to relocate to Ryan’s country. Even so, my capital was tied up back in my home country, forcing us to begin our work from a shared co-working space. Those days were like a test of our loyalty and determination. We knew that each step we took brought us one step closer to creating a truly revolutionary platform.

A Vision of Simplicity and Luxury

Our vision was clear from the very beginning: a platform that would be minimal, luxurious, and user-friendly, so that every user would feel as if they were working with a special, premium tool. We wanted it to be so straightforward that even a child could use it. We aimed for newcomers to easily find their way around the platform and for seasoned professionals not to get bogged down by needless complexities.

Validation and Motivation

When we finished our first version, we invited a few friends and acquaintances to a meeting. We placed several different trading platforms in front of them. None of them even knew what trading was. What was striking, though, was that they couldn’t manage to use any of the existing platforms properly; yet, when it came time to try ours, suddenly everything became simple for them. At that moment, we looked at each other and said, “We did it!”

That moment not only confirmed that we were on the right track, but it also fueled our motivation to keep going. We envision a future in which our platform is not only simpler and more practical than any other, but also empowers users to step into the world of finance without restrictions—where they can feel ease and transparency. Our goal is to tear down boundaries and dismantle the structures that hold users back.

For us, this is not just a business; it’s a mission to create a different kind of trading experience—one that is both luxurious and welcoming, an experience that truly belongs to the users.

Simpside LLC is registered and regulated in Saint Lucia, with the company registration number 2024-00519.